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Ready-made research studies
Accurate data provide the foundation for right managerial decisions. With precise data at your disposal, you can utilize all available markets and promptly respond to competitors' actions
NTech specializes in research within the FMCG sector:
  • Studying key changes in retail: Identifying factors and potential development scenarios
  • Analysis of specific product categories: Assessing prospects and patterns
  • Evaluation of consumer demand: Providing short-term and long-term forecasts
  • Assessment of trade team effectiveness: Assisting in making objective decisions regarding field staff optimization
  • Competitive environment overview: Researching areas for growth and determining sales potential
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Here are some examples of research segments:
Assessing the supplier share in the chain category in natural and money terms
Comparing sales share with assortment share
Analyzing sales dynamics for key brands
Comparing sales dynamics for key brands with price fluctuations
Evaluating sales dynamics for key brands and comparing them with the overall category performance
Comparing sales dynamics for key brands with the overall category performance
Evaluating assortment effectiveness and conducting qualitative market segmentation
Here are some examples of research segments:
Assessing the supplier share in the chain category in natural and money terms
Evaluating assortment effectiveness and conducting qualitative market segmentation
Comparing sales share with assortment share
Analyzing sales dynamics for key brands
Comparing sales dynamics for key brands with price fluctuations
Evaluating sales dynamics for key brands and comparing them with the overall category performance
Comparing sales dynamics for key brands with the overall category performance
Trade team effectiveness
By conducting an analysis of trade team effectiveness, you will be able to make objective decisions regarding optimizing team size, coverage of active customer base (both in-house and outsourced project teams), and the incentive system with the development of Key Performance Indicators (KPIs). This analysis will help you assess the performance of your trade teams, identify areas for improvement, and design strategies for enhancing their efficiency and productivity


The key evaluation parameters include
Optimal active customer base and route efficiency
Actual route execution compared to planned visits
Quality of address coverage program
Contribution of each team member to sales results
CRM audit and optimization recommendations
Integration of customer and contractor CRM systems
NTech's data-driven solutions enable businesses to identify areas of growth and streamline management at various levels
including country, region, city, district, shopping center, and individual outlets. These solutions provide insights and tools to optimize operations, make informed decisions, and maximize opportunities for expansion and success
All analytics provided by NTech are derived from retail audits and receipt data

This service is applicable to both established companies with a sales history in the Russian market and startups

1
Our research is systematized and consolidated using our own innovative IT technologies and tools
2
We provide analytical reports that are based on depersonalized and aggregated data
3
These reports include data visualization in the form of tables, summaries, and graphs. They also offer functionalities to manage the report contents, such as filtering, sorting, hiding/revealing sections, and grouping, providing users with flexibility and control over the displayed information