Brand consumption migration 
  Geographic specification of consumption 
  Consumer data from receipt datasets
  Consumer purchasing missions 
  Changes in consumer loyalty towards brands 
     Receipt analytics allows for the identification of numerous new correlations and factors of consumer behavior that may not be apparent from quantitative sales data alone. It helps evaluate the target audience of the brand and their characteristics
      Evaluate the target audience of the brand and their characteristics
    Assess the brand health by indicating the proportions of new, lost, and loyal customer
    Track the dynamics of consumer behavior, including brand switching and changes in brand loyalty levels
    Evaluate the brand's performance based on actual purchases
    Determine the competitive situation of the brand within the category
   You will be able to solve the following tasks