Brand consumption migration
Geographic specification of consumption
Consumer data from receipt datasets
Consumer purchasing missions
Changes in consumer loyalty towards brands
Receipt analytics allows for the identification of numerous new correlations and factors of consumer behavior that may not be apparent from quantitative sales data alone. It helps evaluate the target audience of the brand and their characteristics
Evaluate the target audience of the brand and their characteristics
Assess the brand health by indicating the proportions of new, lost, and loyal customer
Track the dynamics of consumer behavior, including brand switching and changes in brand loyalty levels
Evaluate the brand's performance based on actual purchases
Determine the competitive situation of the brand within the category
You will be able to solve the following tasks